Jeff Oxford


The BroBasket: From 5k to 25k monthly visitors in 2 months

BroBasket’s organic search traffic grew

In this case study we’ll be sharing exactly how we 5x’d The Brobasket’s organic search traffic in just under two months. This is a powerful example of how a few strategic fixes and optimizations can have a dramatic impact on SEO in a very short amount of time. We’ve used these same techniques on 100’s […]

Continue Reading



11 CRITICAL SEO Mistakes Killing Your Store’s Rankings

Is your e-commerce store struggling to gain traction in Google? You’re not alone.  The SEO landscape has evolved dramatically in recent years. The days when you could rank at the top of Google simply by adding keywords to title tags and meta descriptions are long gone. Google has released dozens of algorithm updates that most […]

Continue Reading



Google Shopping Ranking Factors [correlation study of 5,000 keywords]

With some eCommerce stores getting upwards of 20% of their organic search traffic and revenue from free Google Shopping listing, Google Shopping is definitely an area of SEO worthy of attention. But unfortunately there’s not a lot of good information on how to rank higher. So to better understand the ranking factors behind Google Shopping’s […]

Continue Reading


This Month In eCommerce SEO – September 2024

In today’s issue ⤵ Your competitors are already preparing for the 2024 holiday season – so should you! A recent WooCommerce survey reveals that 72% of merchants attribute more than 20% of their annual income to Black Friday Cyber Monday and the holiday season. Start setting up your site for heavy holiday traffic, attracting new […]

Continue Reading


Grow your traffic from 3k to 70k monthly visitors in 14 Months: Sports Gear Swag Case Study

Here’s the high-level overview of the SEO process we used for SportsGearSwag.com. We’ll be diving into each of these stages in more detail below. About Sports Gear Swag Sports Gear Swag provides fully customizable jerseys, shorts, and t-shirts for a wide range of sports. SEO Strategy The client’s main goal was to increase organic search […]

Continue Reading


This Month In eCommerce SEO – August 2024

Today in eCommerce SEO ⤵ ☑ Understand what the August 2024 Core Update means for your site—and how to make sure your site stays competitive. ☑ Learn about the new FTC rule targeting fake reviews—and why honest, transparent feedback is more important than ever. ☑ Explore how Google’s AI Overviews are making search more accessible […]

Continue Reading


This Month In eCommerce SEO – July 2024

IN TODAY’S ISSUE: Google: Core Update Expected In The Coming Weeks ???? Read the full article here: https://www.seroundtable.com/google-core-update-expected-in-coming-weeks-37739.html Have you been negatively impacted by any of the recent Google Core Updates? Well your opportunity for a reversal could be right around the corner. Google Search Liaison Danny Sullivan expects the next Google Core Update to […]

Continue Reading


Case Study: How we Tripled North Spore’s traffic in 16 months

In this case study we’ll be sharing exactly how we increased North Spore’s organic search traffic by 192% in 16 months. We’ve used these same techniques on 100’s of other eCommerce stores to achieve very similar results. And by the end of this case study, you’ll be well equipped to implement the same SEO techniques […]

Continue Reading