Protect Your Search Traffic During Site Migrations
eCommerce platform migrations are the #1 cause of catastrophic traffic drops. We can help you preserve your search traffic and revenue through a platform change.
SEO Risks of Site Migrations
- Loss of keyword rankings
- Loss of organic search traffic
- Website crawling issues
- Broken backlinks and 404 errors
- Indexability & canonicalization issues
- Improperly configured redirects
Our Migration Framework
A proven process to mitigate risk.
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Phase 1
Pre-Migration Audit
Benchmarking current performance and crawling the existing site structure.
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Phase 2
Staging Review
Auditing the new site on the staging environment to catch technical issues before launch.
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Phase 3
Redirect Mapping
Creating a comprehensive 301 redirect map matching every old URL to its most relevant new counterpart.
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Phase 4
Launch Day Support
Real-time monitoring during the DNS switch to validate redirects and robots.txt.
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Phase 5
Post-Launch Audit
Verifying indexation and traffic recovery in the weeks following the migration.
Don't Launch Without Us
It is significantly cheaper to prevent a traffic drop than to recover from one.