Shopify SEO
Shopify SEO Services That Grow Revenue
Shopify handles the storefront. It does not handle duplicate product URLs, empty collection pages, or ten apps fighting over your page speed. We fix what the platform gets wrong, then build the content and links that put your store in front of buyers.
Six Reasons Shopify Stores Plateau
Shopify is a good platform. These are the specific things it does by default that cap your organic traffic, and what we do about each one.
Every product lives at two URLs
Shopify serves the same product at /products/name and /collections/category/products/name. The canonical tag points home, but the internal links in most themes, and the crawl budget behind them, are still split across both.
Our fix: Rewrite theme links to the canonical product path and clean up the internal link graph.
Collection pages are your money pages, and they are empty
Collections target the highest-intent commercial keywords in your catalog. Most Shopify themes ship a product grid, a title, and nothing else. There is nothing on the page for Google to rank.
Our fix: Keyword-map every collection, then add buying guidance, FAQs and internal links that earn the ranking.
Tag and filter pages multiply into near-duplicates
Filters generate a crawlable URL for every combination. A 500-product store can hand Google tens of thousands of URLs that all show slight variations of the same grid.
Our fix: Decide which filtered views deserve to rank, index those, and shut the rest out in robots.txt.liquid.
Your product descriptions are on 40 other stores
Manufacturer-supplied copy gets pasted into every retailer selling that SKU. Google picks one page to rank for it, and between identical descriptions the winner is whoever has the stronger domain.
Our fix: Rewrite descriptions for the SKUs that carry real search demand, starting with your top revenue drivers.
Apps are costing you mobile rankings
Every app injects its own JavaScript into every page. Reviews, upsells, popups, chat, analytics: ten apps is ten more scripts in the way of your first paint, and Core Web Vitals falls with them.
Our fix: Measure what each app costs in real user data, remove the dead weight, and defer what stays.
Deleted products take their rankings with them
Discontinue a product in Shopify and the URL 404s. Every link pointing at it, and every ranking it held, dies at the same moment. On a store with seasonal turnover this happens constantly.
Our fix: A retirement rule: redirect to the closest live product or its parent collection, never delete into a 404.
What Our Shopify SEO Service Covers
Everything below is in scope on a Done For You engagement. Nothing gets handed back to your developer.
Shopify Technical Audit
URL structure, canonicals, robots.txt.liquid, sitemap coverage, faceted navigation, pagination and index bloat. We find what the platform is doing to you before we touch anything else.
Collection Page Strategy
We map every collection to the keyword it should own, build new collections for demand your catalog does not cover yet, and put real content on the page.
Product Page Optimization
Unique descriptions for the SKUs that carry demand, product and review schema, and internal links from the collections above them.
Theme & App Performance
Liquid cleanup, render-blocking scripts, image handling and app bloat. We work inside your theme, not around it.
Content That Sells Product
Buying guides and comparisons mapped to your catalog and linked to it, rather than stranded in /blogs/news/ where nothing points at them.
Digital PR & Link Building
High-authority placements that lift the whole domain. 16,664 links acquired to date, every one of them white hat.
AI Search Optimization
Getting your store cited when shoppers ask ChatGPT, Perplexity and Google AI Overviews what to buy. Included in every Done For You engagement.
Migration Support
Moving onto Shopify, up to Shopify Plus, or off a legacy platform. We map the redirects and preserve the equity before the new theme goes live.
Shopify Case Studies
Real Shopify and Shopify Plus stores. Real organic traffic curves.
Quality Hoops Portable and wall-mounted basketball hoops 
+692%Increase in organic search traffic+324%Increase in page 1 rankings+33%Domain rating increase 
Willy Goat Playground equipment supplies 
+659%Increase in organic search traffic+355%Increase in page 1 rankings+26%Domain rating increase 
Select Saunas Sauna kits and accessories 
+421%Increase in organic search traffic+576%Increase in page 1 rankings+1,250%Domain rating increase 
The BroBasket Gift baskets for men 
+394%Increase in organic search traffic+232%Increase in page 1 rankings+10%Domain rating increase 
HW Part Store Construction seal kits and tools 
+369%Increase in organic search traffic+16%Increase in page 1 rankings+42%Domain rating increase 
Lock Pick World Lock picks and locksmith tools 
+334%Increase in organic search traffic+110%Increase in page 1 rankings+19%Domain rating increase AI Search
Shoppers Are Asking ChatGPT What to Buy
Ranking in Google is no longer the whole job. A growing share of product research starts in ChatGPT, Perplexity and Google AI Overviews, and those answers are built from a different set of sources than the blue links.
- Structuring product and collection data so AI models can read and cite it
- Digital PR that puts your brand in the roundups and reviews those models trust
- Reddit and community presence, where a large share of AI product recommendations originate
- Tracking which prompts mention you, and which mention your competitors instead
Our own research on AI search
We analyzed 20.9 million search results and found AI Overviews now appear on 14% of shopping queries, up 5.6x in four months. In a separate study of 94 eCommerce sites, ChatGPT traffic converted 31% better than non-branded organic search.
How We Start
We do the expensive work upfront, before you pay anything, so both sides know whether this is worth doing.
- 1
Discovery Call
We look at your store, your rankings and your competitors, and assess whether the organic opportunity is worth the spend. We will tell you honestly if SEO is not the right channel for you. About half the time, it is not.
- 2
Shopify Audit & ResearchFree of Charge
Before you pay anything, we spend hours inside your store and your competitors: index bloat, collection gaps, page speed, link profile, and the keywords you should be able to win.
- 3
Custom Roadmap
No templates. A prioritized plan built around your catalog, your theme and the specific gaps we found, sequenced by revenue impact rather than by what is easiest.
- 4
We Implement It
Our team does the work in your Shopify admin and theme. Collection content, product copy, technical fixes, speed, links, digital PR. You approve, we ship.
Why Shopify Brands Hire Us
Only eCommerce SEO
We do one thing: SEO for eCommerce stores. Every process we have is tuned for catalogs, collections and product pages, not for lead-gen sites.
ROI Is All That Matters
We measure success the same way you do, in dollars, not rankings. Vanity keywords do not make the roadmap.
Implementation Guarantee
We take every recommendation to the finish line inside your Shopify theme and admin, at no additional cost. No PDF of suggestions for your developer to ignore.
Real Shopify Experts
No generalist account managers. The people on your calls can answer advanced Shopify and SEO questions on the spot.
Proprietary Technology
Over $100k invested in custom-built tools that surface opportunities your competitors cannot see.
Rapid Results
SEO does not have to take a year. With our fast-track approach, expect measurable improvement within the first 60 days.
Shopify SEO Pricing
Three ways to work with us, depending on how much your team wants to implement.
Most Popular
Done For You
Strategy, consulting and full implementation.
$5,000
Monthly retainer
Learn MoreWhat Shopify Store Owners Say
High-priority keywords moved up from page three or four to top spots, and Organic Shopping revenue jumped 340x (and still climbing). We’re now at 127 top-three ranking terms. The 180 Marketing team was essential in supporting a seamless platform migration from our custom setup to Shopify Plus, ensuring the new site launched with a strong SEO foundation. Having worked with other SEO shops in my agency days, 180 stands out for their responsiveness, commitment, and technical skill.
Mackenzie Caudill CRO, Home Reserve I hired 180 Marketing for SEO and they were able to help me obtain significantly higher rankings and in Google and in return significantly more organic traffic to our website. At the time that I’m writing this review, year over year our website traffic and revenue is up over 60% and that is primarily due to organic search engine traffic we have been receiving after using 180 Marketing’s SEO services. Jeff Oxford and his team were great to work with. Everything they did was white hat and all the links they ended up building had a significant positive impact on our search engine traffic.
Chris Bajda Chief Executive Officer, Groovy Groomsmen Gifts Shopify SEO Questions
Is Shopify good for SEO?
Shopify is a solid SEO platform with a few structural quirks you have to manage. It handles hosting, SSL, mobile rendering and sitemaps well. Where it costs you is duplicate product URLs, thin collection templates, filter pages that bloat the index, and limited server-level control. None of those are dealbreakers. They just need someone who has fixed them before.
How much do Shopify SEO services cost?
Our Shopify engagements run from $2,000 per month for consulting where your team implements, to $5,000 per month and up for full-service work where we implement everything. One-time technical sprints start at $10,000. Anyone quoting $500 a month for eCommerce SEO is selling you reports, not results.
How long does Shopify SEO take to work?
Expect measurable movement in the first 60 days, usually from technical fixes and collection page work that unlock rankings you were already close to. Meaningful revenue growth typically lands between months four and six. Competitive catalogs take longer, and we will tell you which one you are on the discovery call.
Do you work with Shopify Plus?
Yes. Plus stores are a large share of our client base, including migrations onto Plus from custom platforms. Plus gives us more control over checkout, scripts and internationalization, which usually means there is more we can fix.
Do I need an SEO app for Shopify?
Almost never. Most Shopify SEO apps automate metadata and add another script to every page load, which costs you more in site speed than the automation gains you. We would rather fix the theme directly and remove apps than add one.
Can you fix the duplicate collection and product URLs?
Yes, and it is one of the first things we do. Shopify canonicalizes them correctly, but the internal links inside most themes still point at the /collections/ variant, which splits crawl budget and dilutes the signals reaching your product pages. The fix is in the theme.
Do you implement the changes or just tell us what to do?
Both options exist. Done For You means our team works inside your Shopify admin and theme and takes every recommendation to the finish line. Done With You means we build the strategy and guide your developers through it. Most stores without an in-house SEO choose Done For You.
Do you optimize for ChatGPT and AI search too?
Yes. AI search optimization is built into every Done For You engagement: making your store citable in ChatGPT, Perplexity and Google AI Overviews, plus the digital PR and Reddit work that shapes what those models say about your brand. Our AI SEO services page covers it in detail.
Find Out What Your Shopify Store Is Leaving on the Table
We will audit your store and your competitors before you pay a dime, then tell you honestly whether the organic opportunity is worth the spend.