eCommerce platform migrations are the #1 cause of catastrophic traffic drops. We can help you preserve your search traffic and revenue through a platform change.
Loss of keyword rankings
Loss of organic search traffic
Website crawling issues
Broken backlinks and 404 errors
Indexability & canonicalization issues
Improperly configured redirects
A proven process to mitigate risk.
Benchmarking current performance and crawling the existing site structure.
Auditing the new site on the staging environment to catch technical issues before launch.
Creating a comprehensive 301 redirect map matching every old URL to its most relevant new counterpart.
Real-time monitoring during the DNS switch to validate redirects and robots.txt.
Verifying indexation and traffic recovery in the weeks following the migration.
It is significantly cheaper to prevent a traffic drop than to recover from one.
