SEO Process
Step 1: Discovery
Before anything is signed we do an SEO audit of your website to see where the main issues and opportunities are. From there, we’ll build a 100% custom SEO plan so there’s no fluff.
Afterall, the SEO needs of your website are different from the needs of even your closest competitor’s website. So if we’re going to deliver great results, we’ll need to have an SEO strategy that directly addresses the issues and opportunities facing your website.
Step 2: Research
Okay great, we’ve just started working together. What now?
We look at your competitors websites, your Google Ads account, your existing rankings, and a variety of keyword research tools to find keywords that have...
- High search volume
- High conversion potential
- Are actually attainable
Too many SEO campaigns fail because they’re focused on keywords that don’t actually drive revenue. Or because they focus on keywords that aren’t obtainable.
We’ll identify the top 200+ keywords for your business that have both high search volume and high conversion potential. Then we’ll prioritize the keywords that are actually attainable and are just a few positions away from driving significantly more traffic and revenue.
Step 3: Optimization
Now it’s time to optimize your website for all the high value keywords we found.
On-page optimization has evolved past title tags, meta descriptions, and header tags. Here are some of the cutting-edge ways we optimize your pages.
Using semantically related keywords (LSI keywords) in your content to boost rankings
Optimizing your pages for Featured Snippets
Adding structured data to your pages
Optimizing your pages for related questions
Creating a website structure Google loves
Step 4: Technical Analysis
Ranking #1 is hard enough with an SEO friendly website, but nearly impossible for a site with crawling and indexing issues.
Most eCommerce store owners/marketers don’t realize that there are likely technical issues holding back their rankings and traffic.
- Are all your product pages getting indexed?
- Is your website structure optimized for search crawlers?
- Does filtering and sorting your category pages cause duplicate URLs?
- Are your pages loading too slowly?
We’ve audited 100’s of eCommerce websites and we’ve yet to find a site that isn’t suffering from technical issues. During this step we’ll make sure your website is 100% SEO friendly and free of any technical issues.
Step 5: Link Building
Correlation studies have proven that the number and quality of backlinks to your website is one of the most important factors to achieve top rankings in Google.
But getting more backlinks doesn’t always mean better rankings and more revenue.
You need the right type of backlinks that actually have an impact. So before ever contacting a website, we make sure the site is relevant, authoritative, and is free of any type of Google penalty.
Content Marketing
One of our favorite ways to build backlinks is with content marketing. Our team creates comprehensive content assets that we promote to relevant bloggers.
We could have the best content on the web, but if no one sees it then it’s not going to get any backlinks. That’s why we run all content assets through our in-depth content promotion process.
We start with a highly linkable topic and then reach out to all applicable prospects.
- Relevant blogs
- Websites linking to similar content
- Industry roundups
- “Recommend links” pages
- “Best of” pages
Working with Jeff and his team has been a great experience so far. Very professional, knowledgeable, responsive and great communicators. Their involvement felt as if you almost had an in-house SEO team. Highly recommend for your SEO needs.
Amish Patel
Owner, Continental Window Fashions
